OMR Festival 2024: The final day of the application phase

The application phase is nearly over—in fact you only have until the END OF TODAY, April 24 to apply to Masterclasses, Guided Tours and Side Events at OMR24, taking place May 7 & 8. This year, we have over 250 Masterclasses on offer. To make your job a bit easier, here are a few of our top tips.

Before we get down to it, a bit of housekeeping to start: May 7 & 8 will see the digital marketing space converge on the Hamburg Exhibition Center for the annual OMR Festival. We’re expecting 70,000 to attend and have curated a lineup of over 800 speakers and have more than 1000 exhibitors and partners on board. Click here to see who’s speaking and here for a look at this year’s exhibitors.

If you want to be there, be sure to get your ticket—and fast!

Infographic_OMR24 Application Phase_Masterclasses, Guided Tours, Side Events

How to apply to Masterclasses, Guided Tours and Side Events

Basically, you need to complete two separate processes to apply to attend Masterclasses, Guided Tours and Side Events. Step 1: obvs., you need a ticket. No ticket, no applications, no exceptions (if you apply to a minimum of three Masterclasses and Guided Tours, you’re guaranteed at least 1 spot in one of the events you’ve applied to). You are also required to connect your ticket to your myOMR account. Just go to myOMR, which you’ll find in the upper right corner on omr.com . Here, you can check to see if your ticket is already connected to your myOMR account. Make sure you’re logged in with the information you entered into your ticket. Once that’s complete, we’re on to Step 2: your application. Check out the Event Timetable and identify the tours, seminars and Side Events you’d like to attend—be sure that they don’t overlap.

Once you’ve decided which events you’d like to attend (and are logged into myOMR), go to the Application Tool and apply for a spot in Masterclasses, Guided Tours and Side Events—you can find the Application Tool here. You can apply to attend up to 6 total Masterclasses or Guided Tours and an additional three Side Events. PRO-TIP: If you want to be guaranteed at least one spot in a Masterclass or Guided Tour, you must apply to at least three such events. The application phase runs from April 4 to April 24, 2024. Plenty of time to decide which events you’d like to attend. Starting April 30, you’ll find out per email or in the Application Tool which events you’ve be accepted to attend. During the Festival, you can find out where you need to be for your Masterclass, Guided Tour or Side Event simply by checking out the official OMR App (more info to follow in the confirmation email).

And now on to the content:

SYNERGIZE: THE ART OF COLLABORATIVE B2B SALES IN 2024 AND BEYOND

Wed, May 8, 4:30PM to 6 PM In a world of budget constraints with a focus on purely driving value and ROI, B2B sales is getting increasingly complicated. In this rapidly evolving landscape we are providing a dynamic masterclass to explore the transformative power of collaboration, strategic visibility, and customer-centric approaches for driving sustainable growth and success. Join us to elevate your B2B sales game and thrive in the competitive marketplace of tomorrow. Along and OMR Reviews take you on a journey to explore the modern B2B cosmos. Learn more about this Masterclass here.

0% RISK - 100% SUCCESS! THE EFFICIENCY BOOSTER FOR YOUR ONLINE MARKETING

Wed, May 8, 12:30 PM to 2:00 PM eCommerce companies of all sizes face many challenges, including shortages of skilled workers, a lack of know-how, and a limited budget nowadays. Under these circumstances, the sustainable development of an online marketing strategy and the utilization of all available channels of the online marketing mix are hardly feasible. In our Masterclass, we present practical examples and valuable strategies for efficient, risk-free, and ROI-optimized utilization of channels such as Editorial Content, Google Shopping, or Social Media Marketing with the help of Affiliate Marketing. Secure your spot now and become an expert in efficiency in online marketing. Learn more about this Masterclass here.

SCALING E-COMMERCE TO $100 MILLION: A 25 YEAR STUDY OF HOW BRANDS HAVE SCALED (AND WHY SOME HAVE FAILED)

Wed, May 8, 2:45 PM to 4:15 PM Join Ian Hammersley (best selling e-commerce author, speaker & podcast host) and Franz Riedl (Head of DACH of Intuit Mailchimp) as they share candid accounts of navigating the path to $100 million in online revenue. This Masterclass will delve into the intricacies of scaling e-commerce businesses. Through a series of real-world examples, participants will gain a deeper understanding of the challenges and strategies involved in achieving such significant milestones. This Masterclass offers valuable lessons and practical insights that can be applied to your own e-commerce endeavors. Join us for an engaging exploration of the nuances of scaling. Learn more about this Masterclass here.

HOW BLACKROLL IS DEVELOPING A DIGITAL STRATEGY FOR 1 MILLION CUSTOMERS - AND A CLOUD ERP HUB IS THE GAME CHANGER

Wed, May 8, 2:45 PM to 4:15 PM A healthy business and a healthy body often work in similar ways: If well-kept, everything else tends to run smoothly, as well. Join us for this Masterclass, where regeneration specialist Blackroll talks about its experiences in developing a digital corporate strategy. You will hear more about the crucial role of an ERP hub provided by Myfactory which was used to set up and scale internal processes, and how optimal customer experience was achieved in eCommerce for over 1 million fitness enthusiasts. You can also find out more about the innovative approaches that have made Blackroll the million-dollar business it is today, and how you can implement these strategies by using suitable tools within your own company. Learn more about this Masterclass here.

PERSONAL BRANDING & CORPORATE INFLUENCING: DO'S & DON'TS FOR COMPANIES AND CREATORS

Wed, May 8, 4:45 PM to 6:15 PM Employees as brand ambassadors is THE social media trend! But how to do it correctly? Designed for companies and creators alike, this masterclass highlights the practices and pitfalls of corporate influencing. From choosing the right platform, best & worst practices to important tools and strategies - this is the crash course to get started or refine your existing strategy. Knowledge & inspiration from the experts in the industry and joint on stage for the first time: Nina Killes (Head of Corporate Influencing) together with the new Managing Director and co-host of the BABY GOT BUSINESS podcast. Learn more about this Masterclass here.

FINTECH BEYOND BORDERS: HOW BITCOIN’S LIGHTNING SPEED WILL RESHAPE GLOBAL FINANCE

Wed, May 8, 10:45 AM to 12:15 PM Bitcoin's Lightning Network enables instant and secure transfers across international borders, a trillion-dollar daily settlement market,—as you will learn in this masterclass. Together, we will explore how the Bitcoin Lightning Network can be leveraged for the real-time settlement of international B2B payments which can significantly reduce back-office work and lead to better exchange rates. The result is more cost-effective and immediate international payments. Learn more about this Masterclass here.

LISTENING BEYOND BORDERS: HOW SUMUP TRANSFORMED ITS GLOBAL COMMS WITH MELTWATER

Wed, May 8, 4:30 PM to 6:00 PM Discover how SumUp is taking on the challenge of integrating PR & social media efforts. Together with Lea from Meltwater, Juliane und Sheena from SumUp will unveil strategies for weaving together data insights across various departments. The session will begin with an overview of the current digital landscape, emphasizing the critical importance of a unified approach to PR & social media. You can expect insights into SumUp's strategies for 2024 aimed at boosting cross-functional collaboration. Experience how SumUp leverages insights from Meltwater’s dashboards in everyday operations to make informed decisions that drive success. Learn more about this Masterclass here.

GAME CHANGER: THE POWER OF AUDIO ADS IN MOBILE APPS & GAMES

Wed, May 8, 10:30 AM to 12:00 PM It's time to leave intrusive, interstitial ads behind for good. Join us to discover the power of non-intrusive audio advertising in mobile apps, and how it can seamlessly engage with audiences without disrupting the user experience. Hear from our industry expert and EMEA Sales Director, Carla Harrison, as she shares successful case studies and provides practical tips on making audio ads a game changer in your marketing strategies. Whether you're a game developer, advertiser, or marketer, this masterclass is the perfect opportunity to explore the dynamic potential of non-intrusive audio in the mobile gaming landscape. Learn more about this Masterclass here.

EUROPEAN GROWTH: HOW FINTECHS CAN EXPAND INTO HIGHLY REGULATED MARKETS

Wed, May 8, 2:45 PM to 4:15 PM Are you planning to expand your fintech into other European countries? Or are you already in the process of expanding? Are you wondering how you can scale as efficiently as possible in Europe despite the different regulations? Then we recommend this masterclass, where you will receive first-hand expertise. We will share our experience and best practices and you can learn from exciting case studies about how our customers have succeeded in growing in Europe. You will also have the opportunity to ask questions and discuss them with us. The expert will be Signicat CEO Asger Hattel. Learn more about this Masterclass here.

“ANARCHY VS. RULES” – WHAT TO EXPECT FROM THE NEW EU REGULATIONS ON DIGITAL SERVICES AND AI?

Wed, May 8, 4:30 PM to 6:00 PM Digital services throughout the EU are affected by new regulations. The Digital Services Act applies in the EU since 17 February 2024. The AI Act was adopted by the European Parliament on 13 March 2024. What do companies need to know now and what will change? Will the new regulation bring more or less freedom for online business and users? Dr. Dennis Engbrink, LL.M. is an attorney specialised in IP, media and marketing. He will give an overview about the new rules and will take a look at advertising on online platforms, liability for illegal content, services and products, and prohibited and allowed use of AI. Learn more about this Masterclass here.

SOUNDCLOUD: PLAY WITH MUSIC, EMPOWER FANDOM, SUPERCHARGE YOUR BRAND’S JOURNEY

Wed, May 8, 4:30 PM to 6:00 PM SoundCloud artists shape and define music worldwide. Dive into SoundCloud's landscape of music discovery, and the resources, tools, and programs available so you can better discover, utilize, and leverage the platform to reach diverse audiences.Through an exclusive partnership with AdsWizz, a modern adtech platform for streaming and podcasts, brands can reach and measure engagement with SoundCloud listeners via robust targeting and motion-activated ads. AdsWizz will showcase the future of audio advertising with case studies for interactive voice ads, synthetic voice ads and AI-generated soundbeds. This masterclass will give you an inside look at how to partner and engage with SoundCloud and AdsWizz to supercharge your brand's journey. Learn more about this Masterclass here.

MARKETER'S FAVORITE: HOW CMOS MAKE GLOBAL MARKETING TEAMS SUCCESSFUL

Wed, May 8, 12:30 PM to 2:00 PM Planning in Excel? Approvals by e-mail? Constantly more (relevant) content? Working in more and more systems? Ever new and bigger challenges for global marketing departments present every CMO with almost unsolvable tasks! In this masterclass, Optimizely discusses the challenges of digital marketing teams and provides insights on how decision makers can solve such challenges with Optimizely One. Discover innovative strategies to overcome these challenges and learn how to effectively scale your marketing initiatives. From Breaking Down Silos to AI driven Marketing to HIPPO - Arne Lummerzheim and Daniel Hikel welcome you! Learn more about this Masterclass here.

CHARGE AHEAD: DIGITAL CHARGING SOLUTIONS LEADS GLOBAL ELECTROMOBILITY TRANSFORMATION

Wed, May 8, 4:45 PM to 6:15 PM Digital Charging Solutions (DCS) started as a project at a German car manufacturer and is now a joint venture between several international companies. With its services, DCS now offers access to the largest charging network in Europe. This means less stress for customers when looking for charging points. Dive into this masterclass to gain insights into DCS's market breakthroughs, the impact of SAP Customer Experience on expansion, and future go-to-market strategies. Retail marketers, accompany SAP on a journey towards innovation! Learn more about this Masterclass here.

VENTURE INTO SHARK TANK! MORE TURNOVER WITH HIGH-PERFORMANCE SHOPS

Wed, May 8, 4:45 PM to 6:15 PM In the digital world, the speed of a website is crucial to its success. Customers expect fast loading times, and search engines take the performance of a website into account when evaluating its ranking. What tips and tricks can you use to improve the page speed of your online shop? How can you not only increase user satisfaction and the conversion rate, but also improve your shop's position in the search results? You have not yet carried out any server-side optimisation? No panic - we got you. Learn how you can optimise performance at server level and how the right hosting can help you run a high-performance online shop even at high loads. Learn more about this Masterclass here.

TRIANGULATION: HOW TO MASTER YOUR MARKETING MEASUREMENT AND MAXIMIZE ROI

Tuesday, May 7, 12:45 PM to 2:15 PM Is a single source of truth in marketing a sheer fantasy or a feasible reality? Digital media platforms operate as siloed walled gardens, each with its own measurement methodology. On the other hand, privacy shifts make understanding marketing ROI a harder than ever challenge. By Q3 2024, the deprecation of third-party cookies and 75% of users opting out of app tracking will impact $600 billion in digital ad spending. This demands a new marketing measurement approach. Triangulation—combining Incrementality Testing, Marketing Mix Modeling, and Multi-Touch Attribution—offers a solution. Mastering this comprehensive approach will equip marketers to navigate complexities and drive sustainable growth in a world of scarce user-level data. Learn more about this Masterclass here.

SPREAD YOUR PRODUCTS! HOW TO BECOME A KEY PLAYER ON MARKETPLACES

Tuesday, May 7, 12:45 PM to 2:15 PM For many stationary retailers, the path to online retail is full of hurdles: "Too complex, too expensive, too time-consuming". Frederic von Borries and Christoph Hies from The Platform Group, together with Ralf Priemer and Pia Bahr from Channel Pilot Solutions, will show you that this way of thinking is outdated. Using a specific use case, they describe the journey of a retailer on the path to online marketplace business and prove that everyone has what it takes to become a key player. Find out why The Platform Group is unique in its field and what makes Channel Pilot Pro the software of choice in our exciting masterclass. Learn more about this Masterclass here.

HOW METRO MARKETS IS BOOSTING TRAFFIC AND CONVERSION RATES THROUGH AUTOMATIZATION

Tuesday, May 7, 12:45 PM to 2:15 PM Discover the path to increasing web traffic through automation! Metro Markets is collaborating with Storyblok on a solution to automatically create critical landing pages—in large numbers and on demand. In doing so, Metro Markets significantly enhances the user experience and enables the crawling and promotion of these pages. We'll show you how Metro Markets arrived at this solution, the insights they've gained from it, and shed light on some of the existing potentials. Learn more about this Masterclass here.

WHO CARES ABOUT FOOTBALL? THE TAMPA BAY BUCCANEERS & FC ST. PAULI PUT CULTURE FIRST TO GROW THEIR BRANDS

Wed, May 8, 2:45 PM to 4:15 PM The NFL hype is real: in Germany and worldwide. The Global Markets Program now empowers select clubs from the U.S.’s biggest league access to new international markets, including Germany. But what do you offer potential fans when your stadium is across the ocean? And in a world of global fandom, how can clubs create unique, compelling identities that go beyond athletes and trophies alone? Let's deep dive the strategy of the Tampa Bay Buccaneers putting culture first to grow their brand globally. Together with FC St. Pauli, this masterclass delivers a debate that challenges the status quo in sports about what is needed to build a sustainable brand beyond the pitch. Learn more about this Masterclass here.

YOUR CUSTOMERS PLAY - DON'T MISS OUT ON MOBILE GAMING

Tuesday, May 7, 4:30 PM to 6:00 PM This session is your playbook to mastering brand integration in the gaming space.What’s bigger than Hollywood and the music industry combined? Learn to master (mobile) gaming, now pivotal for marketers looking to engage the 27mio people in Germany and 210mio in the EU that play mobile games. Gaming is in the spotlight (Cannes Lions introducing a gaming category in 2023!), we'll guide you through leveraging this audience effectively. Learn from successful brand collaborations within the gaming world, including strategies to reach specific demographics. Engage your target audience meaningfully and impactfully through gaming, aligning your brand with current trends and consumer behaviors. Your customers play. Here’s how you reach them! Learn more about this Masterclass here.