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Florian Heide and Scott Peterson24.11.2021

SassyClassy: Why this fashion label is suddenly taking over your Insta-feed

If you were to poll your circle of fashion-affine friends on who the most-prevalent advertisers on Facebook and Instagram are right now, SassyClassy figures to be at the top of the list. Founded in..

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Martin Gardt & Scott Peterson17.11.2021

French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.

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Florian Heide and Scott Peterson10.11.2021

Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand

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Florian Heide and Scott Peterson1.11.2021

Great, another random abbreviation. What DAO? The OMR DAO primer

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Martin Gardt & Scott Peterson28.10.2021

This 17-year-old vegan food blogger added over 1M followers just on Reels

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Torben Lux & Scott Peterson20.10.2021

100,000 subscribers in four months: Father and son react to albums and Youtube can’t get enough

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Florian Heide and Scott Peterson12.10.2021

Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures

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Martin Gardt & Scott Peterson4.10.2021

Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.

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Torben Lux & Scott Peterson1.10.2021

Skinfluencers? How four dermatologists have used TikTok to get 300K downloads

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Martin Gardt & Scott Peterson24.9.2021

Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week

The Berlin Fashion Week, Germany’s largest fashion event is, compared to other international fashion events, not all about brands presenting their latest collections—at least it isn’t..

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Florian Heide and Scott Peterson16.9.2021

Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game

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Torben Lux & Scott Peterson8.9.2021

Sugargang: what happens when streamers get a sweet-tooth

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Roland Eisenbrand & Scott Peterson2.9.2021

A nine-figure exit? How Oceans Apart became a DTC brand worth millions

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Guest Contributor26.8.2021

Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant

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Florian Heide and Scott Peterson26.8.2021

What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.

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Florian Heide and Scott Peterson19.8.2021

Waterdrop. The Viennese startup making millions with flavor cubes

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Roland Eisenbrand & Scott Peterson12.8.2021

Not just for gamers: Discord’s leveling up to a mass appeal marketing platform

Discord was conceived as purely a chat app for gamers who wanted to communicate with fellow players while playing. Of the 150M monthly active users, roughly 1/3 are active in communities on Discord..

OMR NewsPodcast

Scott Peterson5.8.2021

“In the next 5 years, the number of large European companies will double or triple.” – Activant Capital CEO Steve Sarracino, in the OMR Podcast

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Florian Heide and Scott Peterson28.7.2021

SassyClassy: Why this fashion label is suddenly taking over your Insta-feed

French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.

Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand

Great, another random abbreviation. What DAO? The OMR DAO primer

This 17-year-old vegan food blogger added over 1M followers just on Reels

100,000 subscribers in four months: Father and son react to albums and Youtube can’t get enough

Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures

Load up on insights in the fourth and possibly final (!) round of Digital Masterclasses.

Skinfluencers? How four dermatologists have used TikTok to get 300K downloads

Stars, foam, streams and well-timed drops catapult About You past 1B during Berlin Fashion Week

Die richtige Software für dein Business

Take the NFTs to the bank? For thousands on Axie Infinity, it’s more than just a game

Sugargang: what happens when streamers get a sweet-tooth

A nine-figure exit? How Oceans Apart became a DTC brand worth millions

Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce Giant

What the NFT!?!? Don’t worry if you’re in the dark—Today, we’re shedding light on NFTs.

Waterdrop. The Viennese startup making millions with flavor cubes

Not just for gamers: Discord’s leveling up to a mass appeal marketing platform

“In the next 5 years, the number of large European companies will double or triple.” – Activant Capital CEO Steve Sarracino, in the OMR Podcast

The Nelk Boys: sophmoric frat-boy humor ready to graduate to the big time

OMR Podcast International: Refocused—Some stories are worth a second look

“Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?

State of the German Internet 2021: The OMR keynote is back!

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Got Bag spielt Instagram durch: Mit einem Gewinnspiel zu 200.000 neuen Abos an einem Tag

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