The LinkedIn ranking: Here are the leading LinkedInfluencers and companies

7/16/2020
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LinkedIn is one of the platforms currently trending upwards: User numbers and reach on the business platform continue to skyrocket; simultaneously, LinkedIn continues to morph further into a content platform. Prominent entrepreneurs and personalities have amassed elevated numbers of followers with their personal accounts—some breaking the million mark. Today, OMR is publishing three different rankings to give an overview of which “LinkedInfluencers” have the most reach and which companies attract the most followers.

According to company figures, there are over 690 million members on LinkedIn at present worldwide (up by roughly 45 million in the past 6 months); 157 million of which are from Europe. Barbara Wittman, Country Manager for DACH recently announced, that LinkedIn cracked 15 million members in Germany, Austria and Switzerland for the first time ever.

LinkedIn only publishes curated lists

The platform started as a place, where members could add each other as contacts and thus create a network of business contacts. Since 2014, however, members and companies have had the option of following other accounts and thus subscribe to receive updates. Further proof that LinkedIn has been making an effort to create its own successful influencers with significant reach is the LinkedIn Influencer Program. Those admitted to the program were able to publish content and other opinion pieces on the platform before that option was available to others. Furthermore, their posts were given increased visibility on the platform. LinkedIn says there are a total of 500 LinkedIn Influencer worldwide at the moment; Applications to the program are not currently being accepted.

If you google for information on which LinkedIn users have the most followers, you inevitably come across LinkedIn’s “Top Voices” lists. Published annually, LinkedIn uses these lists to highlight the most valuable voices internationally and in specific markets (Here, e.g., is the most recent one published in 2019). However, these should not be seen as definitive as they are curated and not based on the number of followers, but rather, according to LinkedIn, on criteria such as output, engagement and content quality.

The OMR ranking—the methodology

So we set out to put together our own ranking based on followers. To this end, we took the “Top Voices” lists, combed our OMR network and used Google to search several keyword combinations on LinkedIn. Not every profile immediately displays the number of followers. Generally speaking, however, this is visible in the users activity history. 

Cracking the global top 20 starts with 7 figures

Unsurprisingly, the global top 20 is populated by the big boys and girls. Our compiled list spans the gauntlet of international heavy hitters—from businessmen and women to politicians. Essentially a who’s who of anyone who’s anybody, if you only have 2.82 million followers you missed the cut—as is the case for Barack Obama, who came in at number 21. Better luck next time, Barry.

Die Followers-stärksten globalen Linkedin-Nutzer

(auf dem Handy nach links wischen, um die gesamte Tabelle zu sehen)

Rank

Name

Occupation / Company

Followers

1

Bill Gates

Co-Founder, Microsoft

28.1 million 

2

Richard Branson

Founder, Virgin Group

17.33 million 

3

Jeff Weiner

Executive Chairman, LinkedIn

10.76 million 

4

Ariana Huffington

Founder, Huffington Post, Founder, Thrive Global

9.2 million 

5

Satya Nadella

CEO, Microsoft

7.95 million 

6

Jack Welch

Management Consultant, Ex-CEO, General Electric

7.28 million 

7

Mark Cuban

Tech Entrepreneur

6.19 million 

8

Tony Robbins

Author & Personal Coach

5.81 million 

9

Deepak Chopra

Author and Founder, Chopra Foundation

5.73 million 

10

Daniel Goleman

Psychologist & Journalist

5.46 million 

11

Justin Trudeau

Prime Minister, Canada

4.43 million 

12

Gary Vaynerchuk

CEO VaynerMedia

4.14 million 

13

Melinda Gates

Co-chair of the Bill & Melinda Gates Foundation

3.84 million 

14

Ian Bremmer

President at Eurasia Group

3.7 million 

15

Narendra Modi

Prime Minister of India

3.54 million 

16

James Caan

Founder, Hamilton Bradshaw Group

3.25 million 

17

Adam Grant

Psychologe & Author

3.16 million 

18

Guy Kawasaki

“Chief Evangelist,” Canva, previously active at Apple

3.09 million 

19

Simon Sinek

Author (“Start with why”), Podcaster & Speaker

2.95 million 

20

Gretchen Rubin

Author and Podcaster

2.897 million 

Accurate as of: July 15, 2020, Research conducted by OMR | List makes no claim to completeness

Topping the global LinkedIn ranking is Microsoft co-founder Sir Bill Gates, who’s been keeping a very public profile through his work with the WHO and on Covid since the outbreak. Coming in second with 11 million fewer followers is another celebrity entrepreneur, Virgin founder and CEO Richard Branson.

The rest of the list is populated by CEOs and execs from the very apex of international business, personal coaches (Tony Robbins and Deepak Chopra), politicians (Canadian and Indian Prime Ministers Justin Trudeau and Narendra Modi respectively), as well as successful authors and podcasters Adam Grant, Simon Sinek and Gretchin Rubin. The entrepreneurs on the list include Dallas Mavericks’ owner and star of TV show “Shark Tank” Mark Cuban (number 7) and not-the-actor James Caan (number 16).

Tech companies dominate company rankings

While it should not surprise anyone to learn that the international company rankings is dominated by the big tech companies, it is worth pointing out that LinkedIn lags behind Google, the TED Conference and Amazon in its own platform—fourth is a fine showing, but it always hurts when you “lose a home game.” The outlier in the top 20, and the top 10 for that matter is the aforementioned “TED Conferences”, which came in second. The only event company anywhere on the list, TED has increased its profile over the years by regularly posting “Ideas worth sharing” and clips from TED talks. The top non-US companies by our count include British-Dutch conglomerate Unilever, Swiss food and drink company Nestlé and UK accounting company Deloitte. The best showing by a company in our home market of Germany is Siemens, whose 3.37 million followers were good enough for 23rd.

Here’s the Top 20 company profiles on LinkedIn in terms of followers

Rank

Company

Followers

1

Google

17.724 million 

2

TED Conferences

17.693 million 

3

Amazon

15.048 million 

4

LinkedIn

12.155 million 

5

Microsoft

11.681 million 

6

Apple

11.441 million 

7

Unilever

10.351 million 

8

Nestlé

9.855 million 

9

IBM

8.696 million 

10

Tesla

6.361 million 

11

Facebook

6.042 million 

12

Accenture

5.567 million 

13

Oracle

5.527 million 

14

Johnson & Johnson

5.236 million 

15

Netflix

5.234 million 

16

Deloitte

5.060 million 

17

Procter & Gamble

4.714 million 

18

EY

4.258 million 

19

HP

3.896 million 

20

The Walt Disney Company

3.770 million 

Speaking of Germany, we would be remiss for not taking a closer look at the top individuals in our home market of the Fatherland. For this list, we included Germans working abroad and non-Germans living and working in Germany.

Top-20 German LinkedIn users in terms of followers

(If viewing on your phone, swipe left to see the whole table)

#

Name

Titel

Company

Followers

1

Andreas von der Heydt

Director Talent Acquisition

Amazon

431,626

2

Frank Thelen

Founder & CEO

Freigeist Capital

255,319

3

Dieter Zetsche

Chairman of the Board

TUI

253,211

4

Bill McDermott

President & CEO

Servicenow

213,703

5

Patrick Abrar

CSO

Goodgame Studios

203,385

6

Miriam Meckel

Journalist & Founding publisher, ada

Handelsblatt Media Group

135,535

7

Vladimir Klitschko

Ex-Professional boxer, current entrepreneur

Klitschko Ventures

117,610

8

Charles-Edouard Bouée

Founder and Managing Partner

Alpha Intelligence Capital (previously at Roland Berger)

105,877

9

Oliver Bussmann

CEO & Founder

Bussmann Advisory

101,006

10

Carsten Maschmeyer

Founder

Maschmeyer Group

91,855

11

Herbert Diess

Chairman of the Board

Volkswagen

87,905

12

Philipp Lahm

Ex-Professional soccer player, current entrepreneur

DFB Euro GmbH & Philipp Lahm Holding

85,944

13

Tim Höttges

Chairman of the Board

Deutsche Telekom

79,223

14

Tina Müller

CEO

Douglas Group

73,971

15

Joe Kaeser

President & CEO

Siemens

69,443

16

Suzanne Grieger-Langer

“Profiler”, CEO

Grieger-Lange Group

65,940

17

Christian Rätsch

CEO

Saatchi&Saatchi

62,140

18

Lea-Sophie Cramer

Founder & Member of the Advisory Board

Amorelie

61,744

19

Holger Schmidt

Journalist & Speaker

Netzökonom

59,315

20

Christian Klein

CEO & Memeber of the Executive Board

SAP

56,538

Accurate as of: July 15, 2020, Research conducted by OMR | List makes no claim to completeness

Topping the list is Andreas von der Heydt, an Amazon Manager from Germany, who is based in the USA. von der Heydt is an interesting place to start. On the one hand, he is based in the USA, LinkedIn’s homemarket—an advantage when it comes to potential reach over non-US LinkedIn members. On the other, he rarely posts in English. In spite of it all, a 2nd or 3rd tier manager at Amazon from Germany has more LinkedIn followers than all other German DAX-CEOs on LinkedIn.

The list also includes famous current and ex-soccer players from Germany, Thomas Müller, Philipp Lahm and Mario Götze, as well as former heavyweight boxing champ Vladamir Klitschko. Three of the top 20 are non-Germans, including ServiceNow CEO Bill McDermott (NYC), founder and managing partner at Alpha Intelligence Capital Charles-Edouard Bouée (France) and the aforementioned Dr. Steelhammer (Ukraine).

Did we miss anybody? Get in touch and we’ll update the list!

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