SocialTalk of the townMartin Gardt & Scott Peterson 03.06.2022 How New Balance is making dad shoes coolNew Balance is back. Or maybe just now arriving—depending on who you ask. For decades associated with dad’s, it’s recently had to endure widespread fakes coming out of China and an attempted ...
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 16.12.2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and ReelsMundane table calculations and an app aimed at getting teens to shake a leg. That combination seems like a match destined for failure. American Kat Norton, however, would like a word. “Miss Excel” ...
SocialTalk of the townRoland Eisenbrand & Scott Peterson 02.12.2021 What’s the latest tool for marketers on Tiktok? Comments. Here’s what they’re saying.
SocialTalk of the townFlorian Heide and Scott Peterson 24.11.2021 SassyClassy: Why this fashion label is suddenly taking over your Insta-feed
SocialTalk of the townVideoMartin Gardt & Scott Peterson 28.10.2021 This 17-year-old vegan food blogger added over 1M followers just on Reels
SocialTalk of the townTorben Lux & Scott Peterson 08.09.2021 Sugargang: what happens when streamers get a sweet-tooth
SocialTalk of the townFlorian Heide and Scott Peterson 19.08.2021 Waterdrop. The Viennese startup making millions with flavor cubes
SocialVideoChristian Cohrs & Scott Peterson 15.07.2021 “Too cool to swipe” – innovative Gen Z dating apps are coming for Tinder—but can they seal the deal?
SocialTalk of the townFlorian Heide and Scott Peterson 30.06.2021 He knows exactly what you want to watch—each and every night
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson 12.01.2021 Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
SocialTalk of the townChristian Cohrs & Scott Peterson 04.12.2020 Livestream shopping: Chinese novelty or the future of eCommerce?
SocialTalk of the townRoland Eisenbrand & Scott Peterson 16.10.2020 Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson 01.10.2020 Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
SocialTalk of the townRoland Eisenbrand & Scott Peterson 06.08.2020 Is the Clubhouse buzz a sign of bigger things to come for social audio?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 05.12.2019 $25m in revenue with screenshots–Elon Musk’s marketing masterpiece
MobileSocialTalk of the townMartin Gardt & Scott Peterson 28.11.2019 How a German Influencer Leveraged Instagram Filters into 3 Billion Views
SocialTalk of the townCorinna Bremer & Scott Peterson 14.11.2019 35 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China