MobilePublishingTalk of the townFlorian Heide and Scott Peterson 15.06.2022 “Google has all but pulled the plug.” Why publishers are dropping AMP en masse.When Google introduced “Accelerated Mobile Pages” (AMP) in 2015, it hoped that by loading publisher pages faster it would lead to a traffic spike for Google. That has not only faltered, but ...
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 16.12.2021 This Excel influencer generates up to 6-figures in revenue per day—with TikToks and ReelsMundane table calculations and an app aimed at getting teens to shake a leg. That combination seems like a match destined for failure. American Kat Norton, however, would like a word. “Miss Excel” ...
PublishingTalk of the townRoland Eisenbrand & Scott Peterson 06.11.2020 Playrix: You may not know this billion-dollar gaming company, but you know their ads
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 05.12.2019 $25m in revenue with screenshots–Elon Musk’s marketing masterpiece
PublishingSocialRoland Eisenbrand & Scott Peterson 24.10.2019 2.3 billion views: Did this German agency just set the advertising standard on Tiktok?
PodcastPublishingScott Peterson 10.10.2019 eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
OMR NewsPublishingMartin Gardt & Scott Peterson 22.02.2019 Non-stop media power from NYC to HH at #OMR19: Gimlet, Cheddar and Fatherly founders on board in HH
PublishingTalk of the townScott Peterson 04.01.2019 Best of 2018: Here are the 10 most-read OMR articles of 2018
PublishingSocialTorben Lux & Scott Peterson 10.12.2018 Stories, Live & Superzoom—these successful Instagram features are the brainchild of this guy
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson 18.10.2018 3.4 million impressions with a single posts—the latest reach trick on Facebook
PublishingTalk of the townMartin Gardt & Scott Peterson 04.10.2018 Junk pages rip off Instagram verbatim; resulting in millions of reach
PublishingTalk of the townTorben Lux & Scott Peterson 10.09.2018 More views than Game of Thrones, Adidas and Bayern Munich: This agency gets Giphy
MobilePublishingTalk of the townTorben Lux & Scott Peterson 16.07.2018 “Whatsapp for Enterprises”: An exclusive first look at how Facebook intends to monetize its green app
PublishingTalk of the townTorben Lux & Scott Peterson 11.05.2018 Crisis? What crisis? It’s all smooth sailing for this travel site
PublishingTalk of the townRoland Eisenbrand & Scott Peterson 04.05.2018 FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming world
OMR NewsPublishingTorben Lux & Scott Peterson 12.04.2018 Youtube instead of the boob tube—these TV broadcasters are winning on Youtube
AdtechPublishingTorben Lux & Scott Peterson 22.12.2017 From the battlefield to the boardroom. How former soldier Adam Singolda built Taboola